Over the coming months, you will notice something new arriving on shelves across New Zealand. Our Philips and Pierlite brands are entering an exciting new chapter as Signify New Zealand’s key trade lighting brands, and with that comes a fresh new look designed to make it easier than ever for customers to find the right lighting solution for every project.
As part of this transformation, bright, bold new packaging will begin appearing across our core Pierlite and Philips SmartBright ranges.
Simon O'Donnelly,
Product Marketing Manager
Designed to make lighting selection easier
The new packaging and in-branch merchandising is designed to:
We know customers are discerning and will continue to gravitate towards the Signify offers that best meet their needs. That’s why continuing to strengthen and develop both brands remains an important focus for us.
A managed transition
During the transition, customers may see both existing and new packaging in market. They’ll also see refreshed point-of-sale materials, catalogues, website content, training and other supporting resources.
This is a planned and managed rollout, with the transition across our portfolios beginning from October 2026 and continuing into early 2027.
Philips SmartBright
Trusted, Reliable, Great Value
Pierlite
Your Partner in Lighting
A new era for Philips and Pierlite
We encourage teams and customers to view this change not as a packaging update, but as the beginning of an exciting new era for brands that have been supporting New Zealand electrical professionals for generations.
Proud Heritage. Bright Future.
Signify thanks its customers and partners for their continued support as we bring the next chapter of Philips and Pierlite to life for the New Zealand lighting market.
Download Catalogues:
Philips SmartBright 2026
Pierlite Faster Movers 2026
Website:
Philips: Sustainable LED lighting solutions | Philips lighting
Pierlite: pierlite.co.nz
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.
