John Smith
Business Leader for Philips Hue at Signify
A future-ready foundation with the new Hue Bridge Pro
The new Hue Bridge Pro lays the foundation for the next era of smart lighting control. The sleek, all-black centerpiece of the Hue ecosystem is a powerful evolution of the current Philips Hue Bridge and sets new standards for performance, capacity, and speed. With support for up to 150 lights and 50 accessories, it powers even the most ambitious Hue homes from a single Bridge – making smart lighting simpler, faster, and more future-ready.
Built with a processor five times more powerful and a memory 15 times larger than the Philips Hue Bridge, the Hue Bridge Pro allows users to store over 500 custom lighting scenes and enjoy faster response times across the system. It’s powered by the new Hue Chip Pro and enables cutting-edge capabilities like Hue Motion AwareTM – an advanced smart feature that transforms Philips Hue lights into motion sensors which turn on the lights when motion is detected.
Upgrading is easy: users can transfer all the settings of a current Philips Hue bridge with just a few clicks. Support for combining multiple Bridges into a single Bridge Pro will come before the end of the year.
The popular Festavia range expands with a new outdoor product
The Philips Hue Festavia globe string lights complement this with elegant festoon-style bulbs in a lightguide-style design, adding a decorative sparkle to balconies, pergolas, or patios. IP65 rated for year-round durability, helping users create different vibes for every festivity or moment – without needing to take them down.
Sonos Voice Control and Philips Hue: Sound, voice, and light in perfect sync
Philips Hue is expanding its entertainment experience with a new integration: Sonos Voice Control™. Designed for seamless listening, Sonos Voice Control now extends its intuitive commands to Philips Hue lighting—allowing users to switch lights on or off, dim or brighten, and activate scenes with their voice. Built for speed, privacy, and ease of use, Sonos Voice Control keeps data local on the speaker while enabling effortless control. By uniting sound, voice, and light, the partnership makes it simple to create immersive, connected experiences throughout the home.
The rise of AI-driven experiences
Hue’s AI-powered capabilities continue to evolve. Following the early-2025 debut of its generative AI assistant, the feature is now live in Australia and New Zealand markets. The assistant uses contextual understanding to suggest or create lighting scenes based on a user’s mood, style, or occasion – unlocking lighting that feels more responsive than ever before.
Availability dates
Hue Bridge Pro
Hue Festavia globe string lights
- Australia:
o 14m base kit (AUD 439.95)
o 21m base kit (AUD 569.95)
o 14m extension (AUD 379.95)
- New Zealand:
o 14m base kit (AUD 499.99)
o 21m base kit (AUD 569.95)
o 14m extension (AUD 429.99)
Signify Australia – WiZ
Tenille Riordan
E-mail: tenillle.riordan@signify.com
Signify New Zealand – WiZ
Nick Morse
E-mail: nick.morse@signify.com
Signify Corporate Communications
E-mail: communications@signify.com
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.
