Painting our towns ‘green’ with the Philips Let’s Go Green campaign

    June 8, 2015

    A full suite of eco-friendly, safer and innovative Philips LED lighting solutions for a variety of mainstream applications now available at affordable prices across Malaysia.


    Petaling Jaya, Malaysia – With Philips’ Let’s Go Green campaign, Malaysians will find it easier than ever to live greener with the new range of truly affordable and innovative Philips’ LED lighting solutions. Philips, the global market leader with recognised expertise in the development, manufacturing and application of innovative LED lighting solutions is continuing its drive towards greater LED adoption in the Malaysian market. The campaign brings the full range of economical mainstream LED lighting solutions onto a single platform - for consumers as well as retailers. This is the first time such a holistic LED platform has been created for Malaysians to enjoy the benefits of new Philips’ retrofit LED lamps, replacement tubes, as well as integrated LED downlights, ceiling lights, battens and more.


    Alok Ghose, Commercial Leader for Lighting, Philips Malaysia said, “Today, caring for the environment and practicing more sustainable lifestyles is important to many people. With Philips’ innovations in LED technology we can now offer a comprehensive and affordable product array made available through the Let’s Go Green campaign. We often spend small sums on day-to-day things in our effort to be thrifty – so investing prudently on bigger things once in a while can make a world of difference. Switching to the new affordable and eco-friendly Philips LED lights is an easy decision. Consumers will be able to enjoy comfortable lighting that can offer up to 85% energy savings* over a very long period, as Philips’ LED lighting solutions are very long-lasting. The wide range of choices makes it possible for everyone to make a change – for domestic as well as commercial purposes. Those with a knack for creative lighting can appreciate how our versatile LED line-up enables them to come up with industry transforming applications.”


    Ghose added that market studies[1] predict almost 70% of the global general lighting demand will comprise of LED lighting solutions by 2020. With LED products already accounting for 34% of Philips’ lighting sales globally, the trend is a catalyst for our efforts to grow the LED lighting market in Malaysia.


    “At Philips, we focus on creating products that offer ease of mind and total solutions to our consumers. Our mission is to improve people’s lives through meaningful innovation, and this new range will contribute to our vision to improve the lives of 3 billion people a year by 2025 in a timely manner,” Ghose said.


    Philips LED lights are quality assured with over 70 reliability tests conducted under stringent conditions to meet international standards. Not only they are more economical, they are also more eco-friendly in the long run. Philips LED bulbs offer up to 85% energy savings compared to over Philips incandescent lamps with a life expectancy up to 15 years under standard usage, at a typical 2.7 hours usage per day. LED lamps do not have filaments or any moveable parts, making them extremely durable and long-lasting. Philips LED bulbs are also mercury-free – preventing the risks of harmful exposure if a light bulb breaks. Furthermore LED solutions offer greater quality of light without any visible flicker, or the worries of harmful UV/IR emissions. It is also easier on the eyes – with minimal glare as well as producing full and even brightness instantly. The LED lights also emit little forward-facing heat thereby preventing damage to art and furniture, while reducing air conditioning costs.

    Some of the highlights of the new mainstream LED portfolio from Philips Malaysia are:


    Philips LED Mini Bulb – Small in size, big in performance

    You can now brighten up your home with Philips’ new LED Mini Bulb. The Philips LED Mini Bulb provides high quality light while consuming very little energy over years. It comes in a mini shape that is even suitable for 2.5” downlight applications. The Philips LED Mini Bulb is now available in Malaysia at an RSP of RM9.90. It is available together with a wide range of LED bulbs to suit all applications.


    Philips Essential LED Downlights – Compact design for better savings and brightness

    The integrated Philips Essential Gen3 LED Downlights are suitable for consumers who prefer to illuminate their indoor spaces with either cool or warm wide beams of light. They feature low glare diffusers, superior heat management and are easy to install. The Philips Essential LED Downlights are available in a variety of sizes and lumen outputs to cater to most needs. They offer an extremely long lifespan up to 15,000 hours while saving a lot of energy and replacement costs. They are now available in Malaysia at a RSP of RM19.90 onwards.



    Philips Essential LED Ceiling Lights – Eco lighting for a brighter space

    The integrated Philips Essential Ceiling Lights are designed for flicker-free energy-saving, high colour rendering lighting. Built to resist yellowing and chipping, select models come with add-on rims to complement your décor. This LED solution offers up to 80% energy and replacement cost savings, with innovative technology for even light distribution. Now available in Malaysia at a RSP of RM 49.90 onwards.


    Philips LED Linea Battens – Trendy design to complement your décor

    The integrated Philips LED Linea battens are all about performance. Shadow free and connectable up to 12 pieces at a time, it is available in 3 lengths and offers up to 20,000 hours of usage with high energy savings. Hence, they are an ideal one-time replacement for the traditional and ubiquitous fluorescent battens.



    With an integrated LED light source, end-users won't have to worry about maintenance or lamp replacements - while ensuring a bright ambiance. They are now available in Malaysia at a RSP of RM 24.90 onwards. Also available are reliable value-for-money LED tubes for replacement purposes,

    from RM 23.90 onwards.


    Philips LED Linea Tape - Bend the rules, bend the light

    Amazingly flexible LED strips that can be curved around corners, trimmed and connected in any required length, this DIY LED tape takes your creativity off the straight and narrow, letting you experiment and explore novel ways to use the LED strips. An ambient light source that you can trust, Philips LED tapes offer extremely long life of up to 20,000 hours with bright and energy-saving technology. It is now available in Malaysia at a RSP of RM 89.00 for a length of 5m.

    On top of these, there are many more Philips Lighting LED Solutions for decorative and commercial purposes, including products that were recognized with Red Dot[2] and iF DESIGN awards[3]. Recently, the global Philips Design team swept an unprecedented 49 awards at the prestigious 2015 Red Dot Award for Product Design, and also took home 52 awards at the iF DESIGN AWARD 2015 - one of the oldest and most important design competitions in the world. A Red Dot award is considered an international seal of quality, creative competence and design excellence, while the iF DESIGN AWARD recognises the superior value of a brand’s design quality.
    Consumers can purchase the full range of Philips LED solutions at any Philips authorised retailers located nationwide, at the Philips Brand Store in Publika Shopping Gallery in Kuala Lumpur and online via Visit to find out more.
    [1] Aug 2012, McKinsey&Company, Lighting the way: Perspectives on the global lighting market, 2nd ed,
    *compared to Philips incandescent lamps
    [2] 30 Mar 2015, Philips receives 49 prestigious Red Dot Awards for design excellence in 2015
    [3] 2 Mar 2015, Philips scoops a record-breaking number of 52 winners at the iF DESIGN AWARD 2015

    For further information, please contact:


    Jacinta Albert

    Communications Manager, Philips Malaysia

    Tel: +603 7965 7454


    Jeffrey Loh/Tania Wee

    OneVoice Connect

    Tel: +603 7955 7269


    About Royal Philips

    Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at