Philips turns bus stop into an interactive light and music experience

    June 9, 2015

    - Philips creates #Huetown in the heart of Newtown

    - Philips takes personalised connected lighting for the home outdoors in Sydney suburb

    Sydney, AUSTRALIA – The heart of Sydney’s arts and entertainment precinct, Newtown, will be home to an experiential activation by Philips, showcasing Philips Hue – a web-enabled LED connected lighting system for the home - called #Huetown to demonstrate how lighting can change people’s experiences.


    Situated at the Newtown bus interchange on Enmore Road, a bus shelter will be transformed into #Huetown - a dynamic, interactive light and sound experience that synchronises 24 Wi-Fi connected Hue globes with a selection of music styles.


    Through an interactive panel display, #Huetown visitors, on the go or commuting home, can easily select their preferred music choice from six different genres representing some of Sydney’s landmarks and witness #Huetown create an immersive light and sound user experience that will delight and inspire.


    Michelle Drummond, Consumer Marketing Manager at Philips commented: “Our homes have changed radically over the past century. So too has the lighting technology in our homes. #Huetown uses Philips Hue to engage commuters in a dynamic light and sound experience that showcases the connectivity of the product, pushing the boundaries of how light can be used.  #Huetown will inspire ideas for how Philips Hue can connect to your home to enhance a space, heighten a mood or simply ease day to day life, like never before.” 


    “Outdoor media has always encouraged innovative ideas and creative use of space. With the recent improvements in tech, that gave us the perfect way to show off the connectivity of the Hue system in an outdoor setting in an area that is well-connected. Using a bus stop provided the perfect framework for us to house and encourage participation with #Huetown,” said Penny Dixon, managing director, iris Sydney.


    To maximise engagement with the vibrant Newtown community for the duration of the campaign, Philips has engaged local businesses including King Street Theatre, Dendy Newtown and The Vanguard as #Huetown ambassadors who will share the Hue experience with their patrons.


    And, as a thank you to the Newtown community for use of the bus stop for the campaign, Philips will donate the Hue products used in the #Huetown activation to local community groups.


    Philips #Huetown at Enmore Road Near King Street (Stop ID: 204243) will be live from June 2 – June 14, 2015.

    For further information on Philips Hue visit, or interact with #Huetown on Facebook, twitter or Instragram.  


    iris Sydney – Creative Agency    

    Carat – Media Agency

    AdShel – Media/Production

    Posterscope – Media/Production

    For further information, please contact:

    Albertine Schor

    Philips Australia and New Zealand

    Tel: +61 427 915 643 


    About Royal Philips:

    Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at

    About Philips Hue:

    Hue is the world’s smartest web-enabled LED home lighting system. Philips Hue heralded a new era in home lighting both in the way we think about and experience light in our homes. It allows you to create and control light using your smartphone or tablet. Bringing endless possibilities to help you get creative and personalise your lighting to suit your lifestyle. Simply download the Hue app to start experiencing light in a completely new way.  The Philips Hue connected lighting family of products is available in Australia from Apple stores and Harvey Norman nationally. To find out more, visit