May 5, 2020
At Albert Heijn supermarket in Hoofddorp, the Netherlands, shoppers can use the indoor navigation integrated into the ‘Find my product’ app to shop swiftly and safely
When we walk around a new city or neighborhood, we unlock our smartphones to start our favorite map app. Then we set the destination and let the system calculate the best way. All we need to do is follow the digital path (and of course, watch for cars when crossing the road). No more getting lost, no more taking roundabout routes.
Turns out, this line of thinking can work equally well for the weekly shopping trip. It just requires a little ingenuity and connected lighting.
In response to an enlightening piece of consumer research, Albert Heijn, the Netherlands’ largest supermarket chain, asked for Signify’s help in making its customers shopping trip smarter.