Be the first! Get the latest news and updates
Suggestions

    Communicating the value of light

    Watch this webinar and learn about communicating the value of quality light.

     

    Click the video player to watch the webinar and learn how you can maximize the impact of your lighting presentations in both conventional and some very unconventional ways.

    RIBA logo

    Presented by

    Matthew Cobham
    Matthew Cobham
    Head of Lighting Application
    for Professional Lighting Europe
     
    Matthew Cobham is Head of Lighting Application for Professional Lighting, Europe. He has over 20 year experience working in lighting application and design and studied Light and Lighting at the Bartlett School of Architecture, UCL.

    Key topics and learnings


    Good lighting is good for you. To those in the know – lighting designers, installers, architects, lighting researchers – this is a self-evident truth. But to the decision-makers and end users who commission lighting projects and experience them day to day, lighting may still seem to be a simple commodity feature. It’s time to reevaluate our approach to the market.

     

    In communicating the benefits of high-quality light, we always need to consider what every specific audience needs to hear. Lighting is such a broad field that a one-size-fits-all approach will never yield the best results. And the technical information “behind the scenes” is not enough to present a compelling case for a new lighting solution.

     

    In the webinar 'Communicating the value of quality light'  you will discover many new, surprising and inspiring ways to present and discuss your lighting plans. This will take into account the roles that visual and audial perception play in the process, and much more.

    Related material

    • How smart lighting enhances patient and clinician experiences

      How smart lighting enhances patient and clinician experiences

      Discover how smart, connected lighting can enhance patient comfort, improve staff efficiency, and optimize workflows in imaging rooms to create better healthcare environments.

    • Decarbonize buildings and enhance workplaces

      Decarbonize buildings and enhance workplaces

      Attend this webinar to understand how lighting as part of an integrated solution & partnership model ( Finance & Technology ) can help clients to Decarbonize their buildings and improve the workplace”

    • Color Matters

      Color Matters

      Watch this webinar to discover the hidden impacts of blue light on design, culture, and well-being, and learn how to make more thoughtful lighting choices."