Watch this webinar and learn about communicating the value of quality light.
Click the video player to watch the webinar and learn how you can maximize the impact of your lighting presentations in both conventional and some very unconventional ways.
Watch this webinar and learn about communicating the value of quality light.
Click the video player to watch the webinar and learn how you can maximize the impact of your lighting presentations in both conventional and some very unconventional ways.
Good lighting is good for you. To those in the know – lighting designers, installers, architects, lighting researchers – this is a self-evident truth. But to the decision-makers and end users who commission lighting projects and experience them day to day, lighting may still seem to be a simple commodity feature. It’s time to reevaluate our approach to the market.
In communicating the benefits of high-quality light, we always need to consider what every specific audience needs to hear. Lighting is such a broad field that a one-size-fits-all approach will never yield the best results. And the technical information “behind the scenes” is not enough to present a compelling case for a new lighting solution.
In the webinar 'Communicating the value of quality light' you will discover many new, surprising and inspiring ways to present and discuss your lighting plans. This will take into account the roles that visual and audial perception play in the process, and much more.
Can we still design consciously with light
Watch this webinar(February 2026) to explore how lighting and architectural designers can make responsible, future-ready decisions by balancing creativity, sustainability, ethics, and emerging technologies like AI.
Lighting in Cities with Urban Transitions Mission
In this webinar(April 2026), you’ll discover key opportunities to improve performance across expertise, efficiency, technology adoption, enablement tools, and execution speed.
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