Kuya Kim Atienza signs up as Philips LED endorser

    April 11, 2013



    Popular TV host and traiathlete Kim Atienza formally signs on to become Philips LED Ambassador. Joining him in the photo (from left to right) are Christine Villanueva, Country Marketing Manager; Fabia Tetteroo-Bueno, Country Manager; and Rhona Arce, Consumer Marketing Manager.


    Manila, Philippines – Philips Lighting Philippines recently partnered with popular TV host and triathlete Kim Atienza to promote its newest range of LED lighting solutions. Kuya Kim has agreed to endorse Philips' LED products because of its quality and energy efficiency, as well as the cost-saving capacity it can extend to Filipino households.


    "Kuya Kim carries exceptional characteristics that we at Philips hold in high regard. He is smart, personable, and possesses a distinct drive to help make the planet a better place for current and future generations, just like the lighting solutions that we will be launching," said Fabia Tetteroo-Bueno, Philips Country Manager and General Manager for Lighting.


    For his part, Kuya Kim/Atienza shared that he is looking forward to working with Philips. "I am optimistic that my partnership with Philips, a highly respected lighting brand, can encourage Filipino families to make that important switch from traditional to LED lighting solutions. In doing so, they accomplish three things – improve the ambiance of their homes, save up on costly electricity charges, and most importantly, make a conscious step to combat global degradation," Atienza said.


    Philips will be kicking off its nationwide LED campaign on May 4, 2013 at the SM Mall of Asia, through an environmentally-themed photo exhibit, in coordination with the Young Photographers Club and WWF Philippines. For more details about Philips and its LED campaign, please visit

    For further information, please contact:

    Gela Isidro

    Corporate Communications Manager
    Telephone: (632) 623-1673


    About Royal Philips

    Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 116,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at