London, United Kingdom – Last night at an exclusive screening at London’s independent Genesis Cinema in Mile End, Philips Lighting brought one of the world’s hottest bands to the silver screen as never seen before.
Philips Lighting, a Royal Philips (NYSE: PHG, AEX, PHIA) company and global leader in lighting, hosted the immersive concert event with an exclusive screening of the critically acclaimed Imagine Dragons: Smoke + Mirrors Live concert powered by Philips LightVibes.
Philips LightVibes creates a unique experience for fans in cinemas by adding dynamic, lighting effects and video imagery synced to the on-screen action.
The Imagine Dragons: Smoke + Mirrors Tour features one of the most striking light shows ever seen. The creative director behind the tour, Moment Factory, has supported Philips to create the light show for this exclusive event from the original live performance.
At the screening Philips LightVibes LED media panels placed along the side walls of the cinema relayed colour and imagery synced to the action on screen, so that viewers enjoyed an immersive viewing experience as though they were actually at the live concert.
“Philips LightVibes brought the Imagine Dragons ‘Smoke + Mirrors Live’ screening to life in a truly mesmerizing way. I really felt like I was actually at the concert. This technology is a game changer for cinema and the wider entertainment industry as it opens the door for cinema goers to access premium content such as the Imagine Dragons tour in a unique way in cinemas. It was an excellent show and I can’t wait to see the next one!” said Melissa Cogavin, Chair and Founder of The Event Cinema Association.
“As a director I am constantly exploring new technologies to find exciting ways of connecting with audiences, seeking to enhance the experience and impact of the live music films I make. Philips LightVibes is a superb, cinema innovation which does exactly that. With our Imagine Dragons: Smoke + Mirrors Live concert film, it adds an extra dimension of sensory experience and immersion in the cinema. It just works - somehow making it more personal and special - we hope it will really engage fans,” said Dick Carruthers, world renowned music video and film director, who has worked with artists from Beyoncé to Led Zeppelin.
The Philips LightVibes immersive cinema experience is ideal for musical performances and events but also for feature films, pre-show programming and advertising. It enhances the architectural qualities of any cinema or theatre. The technology brings intriguing new capabilities to cinematographers and the wider creative community.
Also, exclusive Philips LightVibes screenings of the concert were held simultaneously in Odeon & UCI Cinemas Group’s KINOWELT Ruhr Park cinema in Bochum, Germany; and the Zien Cinema in Eindhoven, the Netherlands. In addition, more than 790 cinemas are offering the title via distribution, broadening access to the concert for many more fans around the world.
Notes to editors:
Philips LightVibes was a 2015 Digital Cinema Report ‘Catalyst Award’ winner at CinemaCon, identified as one of the breakthrough technologies in the industry. Philips LightVibes has been tested extensively and 90% of demo visitors report that Philips LightVibes improves the event cinema experience. Cinema owners will have access to long-form, premium concerts when installing Philips LightVibes in their cinemas. Financing options are available to cinema owners through Philips Lighting Capital.