Jakarta, Indonesia – Signify (Euronext: LIGHT), the world leader in lighting, recently supported the revitalization project of a pedestrian bridge in Senen, Central Jakarta. By installing new connected LED lighting at three important hubs in the area; the Senen Extension pedestrian bridge, the Senen Atrium pedestrian bridge and the Senen underpass, Signify not only made the district brighter and more attractive, but also helped reduce the crime rates in one of the oldest commercial center in Jakarta.
“The three locations where we installed our dynamic connected LED lighting are vital to the people around Senen district. The pedestrian bridges connect several areas with the TransJakarta bus stop, and making it brighter improved traffics in this commercial district, which means increased the economic growth of the people. The lights at the underpass helped with visibility for vehicles, which resulted in less traffic accidents,” commented Dedy Bagus Pramono, Country Leader, Signify Indonesia.
Dedy Bagus Pramono
Country Leader, Signify Indonesia
After the revitalization by the Jakarta provincial government, the Senen pedestrian bridges now have a new artistic look that are both modern and ethnic with Batavian ornaments, a great representative to the cultures of Jakarta. Signify installed a total of 184 units of Philips UniFlood M, a modular, rectangular shaped, cost effective and exterior-rated architectural LED floodlight that is designed for façade, landscape and outdoor flood lighting applications. This light is perfect to emphasize the bridges’ unique façade, as well as to light up the underpass.
“The LED lighting provided by Signify Indonesia is very efficient for building façades and the street lighting," said Hari Nugroho, Head of the Jakarta Provincial Highways Department. “The combination of dynamic RGB lighting technology and the lighting design made the infrastructures more attractive. We hope that this new look of Senen district will inspire people to develop other areas as well.”
The Senen district used to be perceived as a crowded slum area with high criminal rate. The poor lighting also did not help much at night. With the new lighting installed, the pedestrian bridges becomes brighter and more colorful, which helped to shift that perception.
“I have walked the old pedestrian bridge before it became like this. It was bad and did not make me feel safe. The crime rate was high, and the area seemed dirty. But after the renovation, the lighting made it more beautiful. I’ve seen a lot of people taking photos.” said Herani, a pedestrian who regularly travels the Senen area. “The most important thing is, now I feel safe walking through this bridge. It’s important especially for us women to feel safe on our way home from work, so with how bright it is now, we’re no longer scared.”
Safety & security is one of Signify’s key focus, and urban lighting becomes even more powerful when it’s connected. The lighting installed in Senen pedestrian bridges and underpass can be controlled easily from one control panel from which the technician can set color creations on the bridges.
“We are happy to be involved in a project where not only our lighting help emphasize the unique Batavian designs of the Senen Extension and Senen Atrium pedestrian bridges, but also to help the people who traverse through the bridges and the underpass feel safer and more comfortable at night,” Dedy concluded.
Signify Integrated and Marketing Communications Indonesia
Lea K. Indra
Tel: +62 859 2194 0574
Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2022, we had sales of EUR 7.5 billion, approximately 35,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We achieved carbon neutrality in our operations in 2020, have been in the Dow Jones Sustainability World Index since our IPO for six consecutive years and were named Industry Leader in 2017, 2018 and 2019. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page.