Signify Brings Philips Hue to Erajaya Distribution Networks

“ Consumers in Indonesia embrace the empowerment that digital technology gives them in their daily lives. They appreciate the control and customization that digital technology provides. That’s why showcasing Philips Hue in our Erajaya stores makes sense,” said Hasan Aula, CEO of Erajaya. “By the end of this year, Erajaya will feature Philips Hue, a popular smart lighting system for home, among tech-savvy homeowners, in more than 80 of its outlets across Indonesia including selected Erafone and Urban Republic outlets.  Signify and Erajaya aim to add Philips Hue Experience Zones in more than 25 outlets in major cities within the next 12 months,”.

During an event officiating the partnership, Signify conducted a talk show themed “Smart Living with Philips Hue Connected Lighting,” featuring Architect Ren Katili and Digital Lifestyle Practitioner Ellyse Sinsilia, who discussed the rising trend of smart living, as well as the experience of using a Philips Hue ecosystem at home.

Light Your Home Smarter with Philips Hue

Philips Hue is the world’s leading connected lighting system for the home. Through its developers’ program, it now has more than 450 third-party apps available. It is transforming how light is used in and around the home to enhance a space, heighten a mood or simply ease day-to-day life. In fact, the possibilities are limitless: stimulating your senses, lighting your moments or even automating for peace of mind.

Philips Hue, smart lighting for home, offers:

• Limitless possibilities: Philips Hue goes beyond illumination by bringing the extraordinary to your fingertips. Easily change the atmosphere of any room by using the color of the light. Choose from any shade of white or from a spectrum of 16 million colors to find the one to create a specific ambience, or sync your lights with your favorite song, movie, game, or just whatever mood you are in.  
• Moments: Personalize your routines with Philips Hue. Use Philips Hue to help you wake up gently, energize and get ready for the day, concentrate for the optimal studying environment, or relax to wind down whenever you so desire. 
• Peace of mind: Use the schedules to help you support and structure your day to day affairs. Philips Hue can automatically switch off when you’re leaving the house and turn on when you arrive. It can also mimic your presence with room lights that switch on and off randomly to create a sense that someone is home when you’re away.

Consumers in Jakarta can now try and experience the Philips Hue ecosystem at the Philips Hue Experience Zone already available at: Urban Republic Mal Kelapa Gading and Urban Republic Gandaria City.