Signify Brings Philips Hue to Erajaya Distribution Networks

    April 5th, 2019

    Jakarta, Indonesia –
     Signify (Euronext: LIGHT), the world leader in lighting, today announces a partnership in Indonesia with the national distributor of premium, hi-tech gadgets and IoT devices, Erajaya, to showcase Philips Hue in selected stores across Indonesia. Growing from the companies’ shared vision to build a digital ecosystem around smart lifestyles, some of these outlets will also include a Philips Hue Experience Zone that gives customers a chance to experience first-hand the Philips Hue connected lighting system.

    Digital infrastructure built on the Internet of Things has changed the way we interact with light.  Philips Hue technology uses wifi connections that enable people to connect, manage and control lighting ambiance in different rooms remotely, using their smart phones. It can also synchronize lights with other devices such as televisions, audio and gaming units to enhance the entertainment experience at home. 

    Nowadays, more and more people are enjoying the benefits of digital lifestyles. At Signify, we see how connected smart living appeals to today’s Indonesians, and Erajaya shares the same view. The agreement between Signify and Erajaya, will expand Signify’s distribution channels through a strong and valued partner.  The partnership is also meant to inspire Indonesian consumers to try and enjoy the world’s leading smart lighting, Philips Hue, at home.” 


    Rami Hajjar,

    Country Leader for Signify Indonesia.

    “ Consumers in Indonesia embrace the empowerment that digital technology gives them in their daily lives. They appreciate the control and customization that digital technology provides. That’s why showcasing Philips Hue in our Erajaya stores makes sense,” said Hasan Aula, CEO of Erajaya. “By the end of this year, Erajaya will feature Philips Hue, a popular smart lighting system for home, among tech-savvy homeowners, in more than 80 of its outlets across Indonesia including selected Erafone and Urban Republic outlets.  Signify and Erajaya aim to add Philips Hue Experience Zones in more than 25 outlets in major cities within the next 12 months,”.


    During an event officiating the partnership, Signify conducted a talk show themed “Smart Living with Philips Hue Connected Lighting,” featuring Architect Ren Katili and Digital Lifestyle Practitioner Ellyse Sinsilia, who discussed the rising trend of smart living, as well as the experience of using a Philips Hue ecosystem at home.

    Light Your Home Smarter with Philips Hue

    Philips Hue is the world’s leading connected lighting system for the home. Through its developers’ program, it now has more than 450 third-party apps available. It is transforming how light is used in and around the home to enhance a space, heighten a mood or simply ease day-to-day life. In fact, the possibilities are limitless: stimulating your senses, lighting your moments or even automating for peace of mind.


    Philips Hue, smart lighting for home, offers:

    • Limitless possibilities: Philips Hue goes beyond illumination by bringing the extraordinary to your fingertips. Easily change the atmosphere of any room by using the color of the light. Choose from any shade of white or from a spectrum of 16 million colors to find the one to create a specific ambience, or sync your lights with your favorite song, movie, game, or just whatever mood you are in.  
    • Moments: Personalize your routines with Philips Hue. Use Philips Hue to help you wake up gently, energize and get ready for the day, concentrate for the optimal studying environment, or relax to wind down whenever you so desire. 
    • Peace of mind: Use the schedules to help you support and structure your day to day affairs. Philips Hue can automatically switch off when you’re leaving the house and turn on when you arrive. It can also mimic your presence with room lights that switch on and off randomly to create a sense that someone is home when you’re away.


    Consumers in Jakarta can now try and experience the Philips Hue ecosystem at the Philips Hue Experience Zone already available at: Urban Republic Mal Kelapa Gading and Urban Republic Gandaria City. 

    For further information, please contact:

    Signify Integrated Communications Indonesia

    Lea K. Indra

    Tel: +62 21 8086 0348


    Signify Global Marketing Communication - Professional

    Daniel Bausor

    Tel: +44 7701 094980


    About Signify


    Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2018 sales of EUR 6.4 billion, we have approximately 29,000 employees and a presence in over 70 countries. We have been named Industry Leader in the Dow Jones Sustainability Index for two years in a row. News from Signify is located at the Newsroom, Twitter and LinkedIn. Information for investors can be found on the Investor Relations page.

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