You’ve been framed, Dubai style

    December 13, 2018

     

    Eindhoven, The Netherlands – Snap a selfie by the world’s largest picture frame. Signify (Euronext: LIGHT), the world leader in lighting has worked with Dubai Municipality to light one of the world’s most unusual landmarks. It has provided dynamic color changing architectural lighting for the Dubai Frame – an impressive 150-meter-by-93 meter rectangular structure that resembles a giant picture frame. The dramatic frame is the perfect vantage point for viewing the city, which is already home to the tallest skyscraper, the largest shopping mall and the longest driverless metro system in the world.

     

    Resembling the largest picture frame on the planet, the Dubai Frame houses a museum and visitor center which charts the rise of the city from its origins for pearl-diving to become one of the world’s most enchanting and vibrant cities. The Dubai Frame has become a popular backdrop for selfies, providing an actual #nofilter border to countless couples’ romantic poses.

     

    Technical details:

     

    Signify provided its energy efficient architectural LED lighting.

     

    For further information, please contact:

     

    Signify Global Media Relations

    Neil Pattie

    Tel: + 31 6 15 08 48 17

    E-mail: neil.pattie@signify.com

    About Signify

     

    Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2017 sales of EUR 7.0 billion, we have approximately 30,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been named Industry Leader in the Dow Jones Sustainability Index for two years in a row. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page.

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