Hi Jeroen, can you tell us a bit about what you do?
Sure, one important aspect of my job is interacting with wholesalers and installers and listening to their needs. The close interaction gives me the chance to see the market and its developments from their perspective. It also allows me to spot new opportunities for future market and product development.
Right now, my customers are all in the middle of a big transition period. First, we went from conventional to LED. And now we’re all heading for the next big change with smart lighting. Change always comes with some uncertainty and many customers are looking for direction and support regarding what’s happening in the market.
I would like to address the following trends in particular: New regulations are phasing out older products and solutions in favour of efficient LED lighting. It’s a process that we need to shape together with our customers, but it is also a great opportunity.
LED lighting brings many benefits and new business potential, and the LED market is continuing to grow. More people are now aware that the right lighting can play a decisive role in significantly lowering their operating costs. Plus, there is a considerable amount of data showing that lighting helps improve employee morale, general well-being, and productivity. It also heightens safety, so there is no reason not to switch and that will continue to drive growth.