Philips expands the connected lighting world of Hue

Introducing new ‘Friends of Hue’ – LivingColors and LightStrips add light to life at home

August 12, 2014

Sydney, Australia: Royal Philips, the global leader in lighting, continues to advance the connected lighting revolution, launching ‘Friends of Hue’* to bring dynamic immersive lighting to Australian homes. Inspiring new ways for people to connect with the things they love through light, the new Friends of Hue LivingColors and Friends of Hue LightStrips connect to Philips Hue using the Hue app, where light and colour come together to instantly transform the

way we experience light at home, wirelessly. You can even synchronise lighting with your music using additional Hue apps.

New Friends of Hue LivingColors Bloom* is compact, portable and designed to fit in small spaces, offering up to 16 million different ways to colour your home with the swipe of a finger on the app. This versatile light source can be placed wherever you need it - through the Philips Hue app match colour light to a moment or add accents to your home by directly lighting a space or washing a wall with a splash of colour. You can even highlight a spot then program LivingColors Bloom to gradually dial down the intensity to blend soft, smooth tones across a room.

Friends of Hue LightStrips* are innovatively designed to deliver ‘indirect’ light and can be bent and fixed to personalise your home lighting experience. These flexible two metre strips studded with LEDs provide complete design freedom - run them under a sofa or concealed under shelves.

The Philips Hue connected lighting ecosystem* for the home is controllable using your smart device. Requiring just a few minutes to set up, the intuitive app (iOS or Android) allows you to remotely tune, control and personalise your home lighting experience to suit your mood with custom settings and program timers to help manage daily schedules.

Taking advantage of endless Philips Hue app capabilities, wake up in the morning to rising shades of warm colour or create effects synced with music. With Hue enabled geofencing features, your smartphone or tablet can even detect when you’re almost home and trigger the entire Hue ecosystem of lights to automatically turn on so that you will never enter your home in the darkness again. By using IFTTT (If This Then That)**, you can turn the light any colour when you get a new Facebook message or even match your favorite team’s colour to show when a goal has been scored.

“At Philips our core focus has always been to improve people’s lives through meaningful innovation, and we believe we have done just that by expanding the range of possibilities of Hue through Friends of Hue,” said Rob Fletcher, General Manager of Philips Lighting Australia and New Zealand. “The scope of smart LED technology means we are able to control lighting in more intuitive, exciting and smarter ways.”

Philips Friends of Hue LivingColors Bloom, RRP $99.98, and LightStrips, RRP $124.95, are available at apple.com.au from 14th August 2014 and Apple stores from 27th August 2014. The Philips Hue starter kit is sold separately, RRP $249.95.

Product Features: LivingColors Bloom Friends of Hue

Compatible with Philips Hue app and all third party apps developed for Hue (third party apps may incur subscription fees)
Wireless connectivity via Philips Hue bridge (available with the Philips Hue starter kit sold separately RRP $249.95)
Naturally blends into your interior
Tune, dim, and control your Bloom from almost anywhere
Up to 16 million colours
120 lumen output

8W energy efficient LED light
RRP $99.98

Product Features: LightStrips Friends of Hue

Compatible with Philips Hue app and all third party apps developed for Hue (third party apps may incur subscription fees)
Wireless connectivity via Philips Hue bridge (available with the Philips Hue starter kit sold separately RRP $249.95)
Two metre flexible LightStrips, which can be cut to size
Tune, dim, and control your LightStrips from almost anywhere
Up to 16 million colours

120 lumen output
12W energy efficient LED lights
Adheres to any solid surface
RRP $124.95

For further information please visit https://www.philips-hue.com/

Twitter: https://twitter.com/tweethue
Facebook: https://www.facebook.com/huePhilips

* Use of product requires a Philips Hue starter kit sold separately and a smart device with iOS 4.3 or later or Android 2.2 or later. Use of product requires wireless internet connection. Third party data download, internet and subscription fees may apply.

** IFTTT: Use internet automation service IFTTT (If This Then That) to hook up Hue to your favorite internet services. For example, to change colour if it’s going to rain; to blink if you receive an urgent email or Facebook message; illuminate gradually as the sun sets; or flash when your favourite TV show is due to start. Light doesn’t get smarter or more personalised than this!

Notes to editors:

A Friend of Hue: Any product or app, created by Philips or an independent developer that integrates and works seamlessly with the Hue lighting system.

For further information, please contact:

Michelle Sung, Philips Lighting Australia
Tel: +61 400 180 946 E-mail: michelle.sung@signify.com

Albertine Schor, Philips Australia and New Zealand
Tel: +61 427 915 643 E-mail: albertine.schor@signify.com

.

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

.