Signify gives Indonesian bridges a new look to boost the local economy and tourism

    March 28, 2019


    Signify’s Interact Landmark system helps communities in Tanjungpinang and Samarinda

    Jakarta, Indonesia –
    Signify (Euronext: LIGHT), the world leader in lighting, has used its Interact Landmark connected lighting system and Color Kinetics luminaires to transform two landmark bridges.  The bridges are located in: Tanjungpinang, the 225-meter Sei Carang Bridge, in an increasingly popular heritage zone; and in Samarinda with the 1.4-km Mahkota II which is the longest bridge in East Kalimantan. They represent more than just infrastructure connecting two banks of a river: they are now iconic attractions giving the cities a strong identity that boosts the local economy, tourism and civic pride.

    The Sei Carang bridge is now full of life with its dynamic, connected LED lighting. Many people, both locals and tourists, visit the bridge to enjoy the beautiful lighting which adds yet another tourist attraction to Tanjungpinang to complement our beaches and ocean. The new lighting is attracting visitors to the area which includes historic buildings from the Riau-Lingga Sultanate which we plan to revitalize as a heritage tourism spot.” 

     

    Drs. Raja Ariza,

    Mayor of Tanjungpinang

    Part of Signify’s success in Indonesia comes from bringing a connected LED lighting system and management software with luminaires to urban architectural projects.  At the core of Signify’s lighting projects is the cloud-based, Interact Landmark Lighting asset management software that manages both the creative lighting effects and the technical functionality of the system.  The Interact Landmark Lighting asset management software is used to control and manage light shows on the two bridges. The software  provides dynamic lighting where each Color Kinetics LED luminaire can be remotely monitored and controlled individually or in groups to create unique, dynamic night scenes.

     

    Meanwhile, stretching across the Mahakam River, the Mahkota II Bridge is the new crown jewel of Samarinda.  The local government built a viewing area with street vendors where visitors can gather and enjoy the bridge’s colorful lighting effects. Now, this space contributes social and economic benefits. Hero Mardanus Satyawan, Head of the Samarinda Public Works and Spatial Office commented, “The people here are very happy to have this new city bridge icon in Samarinda. Now, the colorful lights give them more reason to come out and proudly enjoy this landmark.”

     

    It is the vision of the Indonesian Government for tourism to drive economic development, thereby supporting local communities. Signify is intent on helping cities across Indonesia revamp tourism-related landmarks into attractive and engaging locations. 

     

    “This is a great example of seeing light being used to usher in a new era of urban design and city beautification.  This is what Signify seeks when we talk about ‘the meaning of light’.  We have shown in installations across Indonesia how dynamic architectural lighting makes a strong, immediate impact that reshapes and revitalizes the people and places it touches,” said Rami Hajjar, Country Leader for Signify in Indonesia.

    For further information, please contact:


    Signify Integrated Communications Indonesia

    Lea K. Indra

    Tel: +62 21 8086 0348

    Email: lea.indra@signify.com

    Signify Global Marketing Communication - Professional

    Daniel Bausor

    Tel: +44 7701 094980

    E-mail: daniel.bausor@signify.com

    About Signify

     

    Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2018 sales of EUR 6.4 billion, we have approximately 29,000 employees and a presence in over 70 countries. We have been named Industry Leader in the Dow Jones Sustainability Index for two years in a row. News from Signify is located at the Newsroom, Twitter and LinkedIn. Information for investors can be found on the Investor Relations page.

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