Balikpapan, Indonesia – Royal Philips (NYSE: PHG, AEX: PHIA), a global company that strives to bring meaningful innovation opens its first Philips Home Lighting Store in Kalimantan today. The 12th store in Indonesia, this is a significant occasion for Philips as it expands its presence in Indonesia.  The first of its kind in Kalimantan, the store provides customers with a unique shopping experience in which they can experience Philips innovative lighting solutions first-hand.

"Balikpapan is a rapidly growing city in Indonesia.  At Philips, we feel that our vision aligns with the character of the residents of Balikpapan and surrounding, who aim to express themselves creatively and sustainably. We hope our range of lighting innovations will inspire as well as help them to apply creative lighting in their homes," explains Ryan Tirta Yudistira, Head of Marketing Lighting, PT. Philips Indonesia.

Philips Home Lighting Store exhibits Philips complete and integrated lighting solutions. In all Philips lighting stores (twelve in total) Philips offers:  decorative lamp collections in many styles: heritage, historical, contemporary, expressive or modern; visitors the chance to explore and experience lighting innovations; and personal consultation on products and home design. Philips takes customers on a journey facilitated by expert lighting staff for each room of the house.

Deddy Teguh Santoso and Susan, owners of PT Surya Kutai Elektrik and partners at the Philips Home Lighting Store in Balikpapan expressed their enthusiasm for the partnership: "We are proud to partner with Philips in establishing the Philips Home Lighting Store in Balikpapan. We feel this gallery will give the people of Balikpapan and the surrounding area a chance to experience how different kinds of lighting will look in their home and personalize accordingly.  The store includes a living room, dining room, bedroom and more for every kind of lighting need."

Simultaneously with its Grand Opening, Philips will host a Talk Show "Lighting and Feng Shui" to illustrate how harnessing energy and light are critical for developing Feng Shui in the home and how people in Balikpapan can apply Philips lighting to create a positive home atmosphere.

This collection, supported by other Philips lighting solutions, is the perfect way to develop Feng Shui in the home. "Feng Shui is all about energy.  The quality of light in your home greatly influences your mood.  Philips lighting provides people with a way to unlock the positive energy of their home," dr Indra Sasmita, Feng Shui Master, said at the "Lighting and Feng Shui" Talk Show.

Proper lighting solutions can be used to increase this energy throughout the entire home: "Lighting can bring energy to the dining room, a source of sustenance; provide balance and peace in the bedroom for relaxation; or enhance knowledge in areas where parents work or children study.  It is important to pair proper lighting with mirrors to balance the yin and the yang," continued dr Indra Sasmita.

At the event, Philips also introduces its newest decorative lighting collection Vibrant Creativity. Indah Suzanti, Product Manager, Consumer Luminaire, PT Philips Indonesia said, "This collection is designed for consumers who are open-minded, curious and creative--those who want to express their individuality through the use of unconventional materials, unusual designs and vibrant colors."

The Philips Home Lighting Store located at Jl. Jendral Sudirman, Ruko Bandar Klandasan,
Blok C 12/25, Balikpapan is an important addition to the the presence of Philips Home Lighting in Indonesia.  Philips already has 12 stores in Indonesia, including those in Jakarta (Buncit, Gading Serpong, Kenari, Fatmawati), Depok, Bogor, Bandung, Surabaya, Medan, Bali and Semarang.