Semarang, Indonesia – Royal Philips (NYSE: PHG, AEX: PHIA), a global company that strives to bring meaningful innovation opens its first Philips Home Lighting Store in Semarang today. This gallery showcases the lighting innovations adapted to life in Central Java.

"Semarang is one of the fast growing cities in Indonesia. Residents are starting to realize the importance of self-expression. Therefore, we are really proud to open the first Philips Home Lighting Store in this city. We hope our range of lighting innovations will inspire as well as help apply innovative lighting in their homes," explains Ryan Tirta Yudistira, Head of Marketing Lighting, PT Philips Indonesia.

Occupying a 140 square-meter area on the ground floor, the gallery exhibits Philips complete and integrated lighting solutions. In all Philips lighting stores (eleven in total) Philips offers:  decorative lamp collections in many styles: classic, contemporary or modern; visitors the chance to explore and experience how lighting works; and the guidance and know-how needed about products and and home design. Philips takes customers on a journey faciliatated by expert staff of themed lighting for each room of the house..

Alvin Kurniawan, ST, MBA of PT Lumen Sakti Mandiri and partner at Philips Home Lighting Store in Semarang expressed his enthusiasm for the partnership: "We are proud to be have partnered with Philips in establishing the Philips Home Lighting Store in Semarang. We hope this gallery will give the people of Central Java the best choice for lighting solutions."

In parallel to the Home Lighting Store in Semarang, Philips also introduces its newest decorative lighting collection Vibrant Creativity. Indah Suzanti, Product Manager, Consumer Luminaire, PT Philips Indonesia said, "Our collection is addressed to consumers who are open-minded, curious and creative: those who want to express their individuality through the use of un-conventional materials, unusual designs and vibrant colors."

The Philips Home Lighting Store located on Jalan MT Haryono 476, Semarang is an addition to thethe presence of Philips Home Lighting in Indonesia.  Philips already has 11 stores in Indonesia, including those in  Jakarta (Buncit, Gading Serpong, Kenari, Fatmawati), Depok, Bogor, Bandung, Surabaya, Medan and Bali.