Lighting Up MONAS, Philips launches "Kota Terang Hemat Energi" as a commitment to energy efficiency

    August 1, 2012


        Jakarta, Indonesia – As a commitment to support energy efficient initiatives, Royal Philips Electronics (NYSE: PHG, AEX: PHI) that aims to enhance people’s lives, today in collaboration with the government of Jakarta is launching Kota Terang Hemat Energi programme by lighting the iconic monument, MONAS with the latest state-of-the-art dynamic and sustainable lighting system.


    “Driven by energy efficiency efforts, we work together with municipalities in Indonesia and proudly launch Kota Terang Hemat Energi featuring a unique LED lighting system that creates significant changes in the way people use and experience light. With 121 years of expertise in lighting, Philips aims to improve the way of people feel about the city they live in by exploring the opportunities and benefits of switching to LED based lighting,” says Robert Fletcher, President Director of PT. Philips Indonesia.


    Lighting represents more than 15% of all energy used globally. “Cities and municipalities face today’s challenges such as increasing rate of urbanization and energy crisis while work to reconnect to its own people and attract economy. That is why it is important for municipalities to recognize the needs to enhance the quality of urban setting with advanced and sustainable solutions,” explains Jimmy Juwana, an expert in sustainable development of Trisakti University.


    With LED technology we can potentially save 50% of energy used today for lighting. This equals to Global savings of EUR 106 billion in energy costs per year; or 555 million tons of CO2 per year. Moreover, it offers longer life span of 15-20 years and environmentally friendly.


    Using Philips LED Colorich PowerCore lighting technology will make it possible to control and focus the light exactly where and how the effect is desired. The new lighting system will allow MONAS to be seen from anywhere in Jakarta. “Lighting Monas has been an aspiration for us. Our LED technology can create a solution that could achieve the design for the building’s façade, and at the same time, keeping true to the building’s identity as a historical iconic symbol of Jakarta,” states Ryan Tirta Yudhistira, Senior Marketing Manager of Lighting Philips Indonesia.


    “At Philips, we believe light is potential. Through Kota Terang Hemat Energi, we transform environments from home to industry, create experiences and shape identities of a city. Together, we simply enhance life with light,” closes Fletcher.


    Activities During “Kota Terang Hemat Energi” Event at MONAS

    At “Touch the LED Light Bulb” competition, participants are given live proof that LED-based lighting solutions exude less heat and are therefore able to be touched for hours even in lit condition.


    “Philips LED Garden” showcases Philips LED MyVision that is designed for home application that offers energy-saving, cost-saving, and environmental friendly.


    “Light Up, Monas!” is lighting up Monas with colourful LED lighting at night which is a concrete example of how LED-based lighting solution can be controlled and resulted desired effect and able to beautify a city.


    “Philips LED Mozaic Umbrella” is breaking of the Guinness World Records in the formation of a giant mosaic umbrella consisting of more than 2,300 people holding the LED-lit umbrellas forming the logo “Philips LED”. Objective of this record-breaking Philips LED Mozaic Umbrella is to put Indonesia name on the international map, thereby foster nationalism and increase pride towards Indonesia.


    Examples of Philips Lights Up Landmarks in Indonesia

    The Suramadu Bridge is a beautiful example of how Philips LED lighting has helped in transforming the landmark not only into a magnificent object but at the same time also a safe one, giving a feeling of pride to the community in Surabaya and surrounding areas.

    Another beautiful example would be the Water Fountain in Palembang. Philips LED lighting has truly transformed the water fountain into a masterpiece of beauty, a delightful object to look at as the night falls and the colorful LED lightings start to show their charm.


    About Philips LED MyVision lighting products

    Philips LED MyVision is the energy-saving, cost-saving, and environmental-friendly LED-based lighting solution for home application, consisting of the following range of products:


    6W – which is the same with a 40W traditional light bulb


    Available in 2 colors: Warm White & Cool Day Light

    9.5W – which is the same with a 60W traditional light bulb
    Available in 2 colors: Warm White & Cool Day Light

    For more information, please contact:

    Utari Mahavira, Fleishman-Hillard Indonesia
    Mobile: +62-813-80577193

    About Royal Philips Electronics

    Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at


    In November 2011, Philips launched The ‘+’ Project program, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The ‘+’ Project is focused on improving the quality of urban living by helping to build livable cities, promote healthy living and work towards healthcare systems that are affordable and accessible. It combines the expertise from Philips’ business sectors and the company’s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people’s lives across the region. The scope of this program covers the ASEAN countries, Australia and New Zealand and Korea. For more information, visit