Privacy Notice

    Last updated: September 2023    See previous versions

    Privacy Notice for Customers, Consumers and Other Businesspersons

    Your privacy is important. Read our Privacy Notice to learn how we process personal data. Contact us, if you have any questions.
    When we transfer your data abroad, we protect your data with a variety of technical, organizational and legal measures.
    We collect your data when you interact with us. You give data to us, when registering for an account etc., but we also collect data automatically using cookies. 
    We keep your data until the purpose we collected it for has been fulfilled. We may be required to keep some data for longer due to legal requirements.
    We use your data to provide you with the best experience possible, from improving our products to providing customer service.
    We keep your data safe using appropriate technical and organizational measures.
    We will share your data when required to by law, if you provide us with permission or, to help us provide you with the services you have requested. 
    We encourage you to take control of your data. Please keep your data up to date and accurate. 



      Your privacy is important to Signify.


      We have drafted this Privacy Notice (also referred to as “Notice”) in an easy and comprehensible way to help you understand who we are, what personal data we collect about you, why we collect it, and what we do with it. Keep in mind that personal data (in this Notice also referred to as “data” or “your data”) means any information or set of information from which we are able, directly or indirectly, to personally identify you, in particular by reference to an identifier, e.g. name and surname, email address, phone number, etc.


      Please keep in mind that since Signify is an international company, this Notice may be replaced or supplemented in order to fulfill local requirements, as well as to provide you with additional information on how we process your data through specific Signify products, services, systems or applications. For products or services (including web or app-based functionality) that may involve specific processing of your data, this Notice might be supplemented by our product specific notices which provide additional information on the processing of your data related to the product or service.


      For these specific privacy notices, please visit our Signify privacy center (see “Legal information” section).


      We strongly encourage you to take some time to read this Notice in full. If you do not agree to this privacy notice, please do not provide us with your data.


      We protect your personal in line with our Binding Corporate Rules (“Signify Privacy Rules”).



      This Notice covers how we collect and use your data, e.g.

      • when you visit or use our consumer and customer-directed websites, applications or social media channels;
      • purchase and use our products, services, systems or applications;
      • subscribe to our newsletters or other marketing communications;
      • provide to us your goods or services;
      • contact our customer support;
      • join our business events; or otherwise interact with us (directly or indirectly) in your capacity as consumer, business customer, partner, (sub) supplier, contractor or other person with a business relationship with us.


      This Privacy Notice only applies to you in case we are considered to be the Data Controller for the processing of personal data. In case we are acting as a Data Processor, the Privacy Notice shared by the Data Controller will govern your personal data.



      As Signify, we are a global organization leader in the general lighting market with a unique competitive position and recognized expertise in the development, manufacturing and application of innovative lighting products, systems and services.


      When this Notice mentions “we,” “us,” or the “Company,” it refers to the controller of your data under this Notice, namely the Signify affiliate with which you had, have or will have a business relationship or that otherwise decides which of your data are collected and how they are used, as well as Signify Netherlands B.V. (Registration number 17061150 - High Tech Campus 48, 5656 AE, Eindhoven, The Netherlands). Please note that the Signify affiliates include the subsidiary companies in which Signify N.V. has control, either through direct or indirect ownership. You may obtain a list of Signify affiliates by contacting the Signify Privacy Office (you will find the contact details in the below section “what are your choices?”).



      Depending on who you are (e.g. customer, consumer, supplier, business partner, etc.) and how you interact with us (e.g. online, offline, over the phone, etc.) we may process different data about you. We may collect your data, for example, when you visit or use our consumer and customer-directed websites, applications or social media channels, purchase and use our products, services, web-based tools, mobile applications, systems, subscribe to our newsletters, install a software update, provide to us your goods or services, contact our customer support, join our business events, participate to our contests, promotions and surveys or otherwise interact with us. The data collected through your interaction with and use of our services and websites, may not, standing alone, reveal your specific identity or directly relate to an individual, but could, when combined with other data, link back to you.


      Below you will find an overview of the categories of data that we may collect:


      Information you provide to us directly

      Categories of data
      Examples of types of data
      Personal identification data
      Name, surname, title, date of birth
      Contact information data
      Email, phone number, address, country
      Account log in information
      Log in ID, password or other security codes
      Images, quotes and/or videos from which you may be identified
      Pictures uploaded to Signify accounts or otherwise provided to us for example in the context of a webinar or interview.
      Financial data
      Credit card data, bank account data
      Any other information that you decide to voluntarily share with Signify or its affiliates
      Feedback, opinions, reviews, comments, uploaded files, interests, information provided for our due diligence process

      Lastly, if you visit our premises, for security reasons we might also record your data through video or other electronic, digital or wireless surveillance system or device (e.g. CCTV).


      Information we collect automatically

      When you visit or use our websites or applications, subscribe to our newsletters or otherwise interact with us through our digital channels, in addition to the information you provide to us directly, we may collect information sent to us by your computer, mobile phone or other access device. For example, we may collect:

      Categories of data
      Examples of types of data
      Device information
      Hardware model, IMEI number and other unique device identifiers, MAC address, IP address, operating system version, device settings used to access the services, and device configuration
      Log information
      Time, duration and manner of use of our products and services or products and services connected to ours
      Location information 
      Your location (derived from your IP address, Bluetooth beacons or identifiers, or other location-based technologies), that may be collected when you enable location-based products or features such as through our apps
      Luminaire information
      Luminaire unique identifiers, luminaire information stored in the device
      Other information about your use of our digital channels or products
      Apps you use or websites you visit, links you click within our advertising e-mail, motion sensors data

      Information we may collect from other sources

      To the extent permitted by applicable law, in addition to our websites, applications and other digital channels, we may also obtain information about you from other sources, such as public databases, joint marketing partners, social media platforms and other third parties.


      Information we may aggregate from different sources to your profile

      If you have indicated to us that you wish to receive personalized direct marketing communications, we might aggregate data from different sources (both internally and externally) to have a better understanding of your preference and interests, and be able to serve you with more relevant communications. You can always object to these activities by opposing  this. In particular, you can always opt-out from receiving marketing-related emails by following the unsubscribe instructions provided in each email. If you can sign-in to a Signify account, you might be given the option to change your communication preferences under the relevant section of our website or application. You can always contact us (you will find the contact details in the below section “What are your choices?”) to opt-out from receiving marketing-related communications.



      When you visit or use our websites and/or apps we may register your IP address, browser type, operating system, referring website, your general geographic location as indicated by your IP address,   web-browsing behaviour, app behavior and whether and how you interact with content available on our websites and within our apps. We use different methods to collect this information, including our own cookies and third-party cookies. For more information on how we use cookies and other tracking technologies, read our Cookie Notice. To the extent you have shared your consent, we may receive your location data or gain access certain data stored on your mobile phone, such as photographs, voice instructions and contacts.

      For more information on how we use cookies and other tracking technologies, read our Cookie Notice (which can be found in the website of the Signify Privacy Center, see “Legal information” section). Via our cookie preference functionality, you are in control of your preferences,



      We may use your data for different legitimate reasons and business purposes.

      Below you will find an overview of the purposes for which we may process your data:

      Assessment and (re)screening of (potential) Customers, Suppliers and/or Business Partners
      Conducting due diligence
      Conclusion and execution of agreements 
      Sales, billing, shipment of products or services, registration to mobile applications or websites, participation in training, warranty, service communications, account management
      Providing support (upon your request)
      Providing support via communication channels, such as customer or contact center support
      Direct marketing 
      Promoting contact with consumers and/or business customers (only in certain countries), including prospective customers, email and/or electronic marketing, market surveys, personalizing your experience by presenting products and offers tailored to your preference, interests or profile (such as on our sites, applications or in other communication channels)
      Security and protection of our interests/assets
      Deploying and maintaining technical and organizational security measures, conducting internal audits and investigations, conducting assessments to verify conflict of interests
      Compliance with legal obligations
      Disclosing data to government institutions or supervisory authorities as applicable in all countries in which we operate, such as tax and national insurance deductions, record-keeping and reporting obligations, conducting compliance audits, compliance with government inspections and other requests from government or other public authorities, responding to legal process such as subpoenas, pursuing legal rights and remedies, and managing any internal complaints or claims
      Defense of legal claims
      Establishment, exercise or defense of legal claims to which we are or may be subject to
      Product development
      To improve the services, products, online services, mobile applications and communications we provide towards you or others

      You may choose to participate in sweepstakes, contest games or other competitions (“Competition”) via our website. When you participate in a Competition, we use your data to allow you to participate, to identify you, to prevent/detect fraud and to fulfill the prize to you (if you win) and we consider the processing of this data in the above context to be necessary for the performance of the contract.  Please read the terms and conditions of the respective Competition for further information.


      If we ask you to provide us with your data, but you chose not to, in some cases we will not be able to provide you with the full functionality of our products, services, systems or applications. Also, we might not be able to respond to requests you might have.

      It is your responsibility to ensure that information you share with us does not violate any third party’s rights.



      Signify Netherlands B.V. and other relevant Signify affiliates may send you regular promotional communications about their products, services, events and promotions.

      Such promotional communications may use, amongst others, the “PHILIPS”, “HUE”, “SIGNIFY” and/or “INTERACT” brand and may be sent to you via different channels such as: email, phone, SMS text messages, postal mailings, third party social networks. Please find our current list of brands here.


      We may also contact you regarding information, products, services, events and promotions from Signify as well as from other third-parties providers of products and services complimenting our products and services that we believe can be relevant to you because of your usage of our products or to expand your functionality; mainly when we find this third-party has specific services or solutions to meet your needs, or to optimize your use of our products and services. We will not share your registration data with our trusted partner unless we have sufficient grounds to do so.


      When permitted and/or required by applicable law or where we have your consent, to be able to tailor the communications to your preferences and behavior and provide you with the best, personalized experience, we may analyze and combine all information associated with your data and data about your interactions with us. We may also use this information to create segments of our audience showing which of our products and/or services users are interested in and track success of our marketing efforts. We may keep records of whether you open our electronic communication, as well as the links you click on our electronic communication.



      When you interact or communicate on social media channels/pages/promotions and blogs (e.g. when you click on ‘like’ or ‘share’, when you post and share comments and when you submit ratings and reviews) your data is processed by a third party that provides social listening services to us. This means that the third party that provides social listening services will retain a copy of your online publicly available interactions to which the third party has provided us access. Your data we collect includes publicly available data provided in the social media context by you from the relevant social media provider via a third party that provides social listening services. We use your data to gain a general view of the opinion of people about us and our brands, to resolve issues and/or improve our products and services and/or start a promotional conversation with you. If you do not want to share this information with us as described above, do not interact with us on social media channels.


      From our social media pages and campaigns, we receive visitor statistics. Although Signify and our social media service provider are responsible for those visitor statistics, the respective social media service provider is your primary point of contact and handles requests to exercise your rights and any complaints you may have. Where necessary, we assist, the respective social media service provider in responding to your requests or complaints. For more information on the personal data that we receive from social media network providers and how to change your settings, please check the websites and privacy policies of the social media network providers.



      Customer Survey communications: We are constantly working to improve our services and to make them more in line with what customers want. That is why we can use your data (customer ID and e-mail address) to invite you for a customer or market research campaign. We can also have these investigations carried out by third parties. In this way you help us to become even better. We only send you these types of communications with your prior consent, unless this is not necessary according to the applicable law.


      Solicited communications: In some instances, you might want Signify to inform you about a specific matter via electronic communications – but do not want to consent to our marketing communications. In these cases, we will communicate with you in regards to the solicitude you have made.


      Administrative, service and transactional communications: You will always receive administrative, service and transaction communications from us, such as technical and/or security updates of our products, order confirmations, notifications about your account activities, and other important notices. You cannot opt-out from this type of communication.



      To be able to process your data, we may rely on different legal bases, including:

      • Your consent (only when legally required or permitted). If we rely on your consent as a legal basis for processing your data, you may withdraw your consent at any time;
      • The necessity to establish a contractual relationship with you and to perform our obligations under a contract;
      • The necessity for us to comply with legal obligations and to establish, exercise, or defend against legal claims;
      • The necessity to pursue our legitimate interests, including:

      o   To ensure that our networks and information are secure

      o   To administer and generally conduct business within the Company

      o   To prevent or investigate suspected or actual violations of law, breaches of a business customer contract, or non-compliance with the Signify Integrity code or other Signify policies;

      o   To optimize or extend our marketing reach and communication relevance;

      • The necessity to respond to your requests;
      • The necessity to protect the vital interests of any person;
      • Any other legal basis anyhow permitted by local laws.



      We do not sell your personal data.  We also do not share any of your personal data except in the limited cases described here. If it is necessary for the fulfillment of the purposes described in this Notice, we may disclose your data to the following entities:

      • Signify affiliates: due to our global nature, your data may be shared with certain Signify affiliates. Access to your data within Signify will be granted on a need-to-know basis;
      • Service providers: like many businesses, we may outsource certain data processing activities to trusted third party service providers to perform functions and provide services to us, such as ICT service providers, consulting providers, shipping providers, payment providers, electronic communication service platforms, Competition service providers;
      • Business partners: we may share your data with trusted business partners so they can provide you with the services you request, including chat service providers;
      • Public and governmental authorities: when required by law, or as necessary to protect our rights, we may share your data with entities that regulate or have jurisdiction over Signify.
      • Professional advisors and others: we may share your data with other parties including professional advisors, such as banks, insurance companies, auditors, lawyers, accountants, other professional advisors.
      • Other parties in connection with corporate transactions: we may also, from time to time, share your data in the course of corporate transactions, such as during a sale of a business or a part of a business to another company, or any reorganization, merger, joint venture, or other disposition of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding);
      • Upon your request in case of a personal data portability request.


      We may share anonymized information, reports and analyses based on anonymized information. We may disclose aggregated, anonymized information, and analyses and reports derived from such information with our service providers, suppliers, advertisers, merchants, consumer and market research companies and other organizations. This anonymized, non-personal information, may also be shared with other users to help them better understand their lighting usage compared to others in our community, raise awareness about safety issues, help us generally improve our system, or other informational purposes.  We take steps to keep this non-personal information from being associated with you, and we require our partners to do the same.



      Due to our global nature, data you provide to us may be transferred to or accessed by Signify affiliates and trusted third parties from many countries around the world. As a result, your data may be processed outside the country where you live, if this is necessary for the fulfillment of the purposes described in this Notice.

      If you are located in a country member of the European Economic Area, we may transfer your data to countries located outside of the European Economic Area. Some of these countries are recognized by the European Commission as providing an adequate level of protection. With regard to transfers from the European Economic Area to other countries that are not are recognized by the European Commission as providing an adequate level of protection, we have put in place adequate measures to protect your data, such as organizational and legal measures (e.g. binding corporate rules and approved European Commission standard contractual clauses). You may obtain a copy of these measures by contacting the Signify Privacy Office (you will find the contact details in the below section “What are your choices?”).



      We keep your data for the period necessary to fulfill the purposes for which it has been collected (for details on these purposes, see above section “How do we use your data?”). Please keep in mind that in certain cases a longer retention period may be required or permitted by law. The criteria used to determine our retention periods include:

      • How long is the data needed to provide you with our products or services or to operate our business?
      • Do you have an account with us? In this case, we will keep your data while your account is active or for as long as needed to provide the services to you.
      • Are we subject to a legal, contractual, or similar obligation to retain your data? Examples can include mandatory data retention laws in the applicable jurisdiction, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation, or protection against a possible claim.



      To protect your data, we will take appropriate measures that are consistent with applicable data protection and data security laws and regulations, including requiring our service providers to use appropriate measures to protect the confidentiality and security of your data.  Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Depending on the state of the art, the costs of the implementation and the nature of the data to be protected, we put in place technical and organizational measures to prevent risks such as destruction, loss, alteration, unauthorized disclosure of, or access to your data. If you have reason to think that your interaction with us or your Data is no longer processed in a secure manner, please reach out to the Signify Privacy Office immediately in accordance with “What are your choices?” as described below.



      We would like to remind you that it is your responsibility to ensure, to the best of your knowledge, that the data you provide us, are accurate, complete and up-to-date. Furthermore, if you share with us data of other people, it is your responsibility to collect such data in compliance with local legal requirements. For instance, you should inform such other people whose data you provide to us, about the content of this Notice and obtain their prior consent.



      You have the right to:

      • Confirmation: Obtain confirmation from us as to whether we process your personal data.
      • Access: Obtain a copy of your personal data being processed by us.
      • Rectification: Have your personal data rectified.
      • Erasure: Have your personal data anonymized or erased.
      • Restriction: Have your personal data restricted.
      • Object to:

      o   (General) the use of your personal data on grounds relating to your situation, unless we can demonstrate prevailing compelling legitimate grounds for the processing of your personal data.

      o   (Direct marketing) receiving direct marketing communications. If you object to the processing of your personal data for direct marketing purposes, the relevant personal data shall no longer be processed for such purposes.

      o   (Automated decision making) the use of your personal data which is based solely on automated personal data (including profiling), and which produces adverse legal or similarly significant effects concerning you.

      • Data Portability: the right to receive your personal data in a structured, commonly used, and machine-readable format and have the right to transmit that personal data to another company.
      • File a complaint or contact us at any time: with privacy-related questions and/or complaints regarding the application or violation of our Privacy Rules or Privacy Notice by us.
      Document icon


      To exercise your rights use our privacy request form or contact us.

      You also have the right to obtain a copy of our Signify Privacy Rules and make use of your third-party beneficiary rights and/or claim damages. Additionally, the General Data Protection Regulation also gives you right to lodge a complaint with your local supervisory authority. For more detailed information on your rights, please see our Signify Privacy Rules.


      The above rights are not absolute and can be reasonably limited, for example when the exercise of such right by the adversely affects the rights and freedoms of others.


      For any questions or reasonable inquiry related to the protection of your data in Signify or regarding this Notice in general, you can contact the Signify Privacy Office:

      • Mail: Signify - Attn: Privacy Office – Basisweg 10, 1043 AP Amsterdam, the Netherlands; or
      • Online: privacy request form



      We do not intentionally collect information from children under the age of 16.

      • Special note to Children under the age of 16: if you are under the age of 16, we advise that you speak with and get your parent or guardian’s consent before sharing your data with us;
      • Special note to Parents of Children under the age of 16: we recommend you to check and monitor your children's use of our products, systems, services, applications (including websites and other digital channels) in order to make sure that your child does not share personal data with us without asking your permission.



      This privacy notice might change from to time.

      The most current version of this Notice will govern our use of your data and can be found in the website of the Signify Privacy Center, see “Legal information” section.


      - Signify -

      Version history


      June 2017
      January 2019
      January 2020
      January 2021