Transforming Rooms at the Push of a Button; Livingambiance from Philips Enables Consumers to Experiment with Light

    May 4, 2010

    London, UK -  Philips today launched a revolutionary new lighting concept that enables consumers to instantly match the ambiance of a room to their moods or activities. Philips LivingAmbiance is a wireless system that integrates multiple luminaires and lamps to create different ambiances with adjustable white and colored light which can be instantly set and recalled using a remote control.


    Philips LivingAmbiance integrates multiple luminaires – including Philips’ LivingColors white and colored luminaires, LivingColors Generation 2 luminaires and LivingWhites lamps – in a system that is easy to set up and to use. Using the remote control, consumers can experiment with light conditions, to suit their mood or the occasion. At the push of a button, a room can be transformed from a bright functional space for children to play in to a cosy environment in which to read a book or a vibrant space for entertaining friends. Consumers can then store up to three different light settings. A special plug is available that enables existing luminaires to be integrated in to the system. Alternatively use a LivingWhites lamp in your existing luminaire and it will do the job.  Philips’ LivingAmbiance is based on the global ZigBee industry standard.


    Ashley Smith, Marketing Manager Consumer Lighting UK, said, “The industry needs to move beyond thinking in terms of individual luminaires and lamps and treat lighting in an entire room as a single system. We then need to apply modern technology to minimize the cost and inconvenience of installing such advanced solutions into people’s living spaces. This is what we have achieved with LivingAmbiance. We believe that designing with light helps people to express their identity, mood and style and is an excellent example of how Philips is simply enhancing life with light.”


    Research1  shows that almost 80% of people want to easily adjust the ambiance in their home for different occasions yet almost 70% feel that they are limited in their possibilities for doing so. LivingAmbiance delivers on these desires by enabling any combination of white and colored luminaires and lamps to be managed as a single system. With one remote each luminaire can be adjusted individually, or multiple lights can be controlled together. Wireless technology means that this flexibility is achieved with no need for expensive installation or rewiring.


    Empowering people to define their personal environments through design and style is an important way for them to make their home a special, personal place. With Philips LivingAmbiance, you can now change the light to instantly transform a room according to your mood, occasion or moment - lighting is not limited to on or off or brighter or dimmed but opens up a whole world of lighting possibilities for people to play with, discover and experience.


    Philips LivingAmbiance is the umbrella concept consisting of the latest generation of LivingColors which exploits the potential of LED with new shapes and features a variety of colored and white light; and LivingWhites energy efficient lamps.


    The LivingAmbiance system will be available from June 2010. The system will retail from £300 depending on the element selected.


    1 Source: Philips Insights Validation, December 2007

    For more information, please contact:

    Media Relations Manager
    Philips Electronics, Corporate Communications UK
    Barbara Neate Tel; +44 1483 293 071


    Philips Lighting
    Marketing Manager, Consumer
    Ashley Smith Tel; +44 1483 293392

    About Royal Philips Electronics

    Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at