Skills I’ve learnt so far
There are a few skills that I feel I have learnt over the past few months that university could not have taught me. Here are a few that I feel I will value the most for my professional journey over the years:
It has been extremely important for me to manage my time and keep on top of my work as we always have new and unexpected opportunities pop up. I have learnt how to work most efficiently whilst also keeping the standard of what I’m doing as high as possible. This allows me to explore all the aspects that PR has to offer as I can make the time for new opportunities that present themselves and then manage these alongside my existing workload.
Being organised: an undervalued skill that allows me to, firstly, make sure I never miss a deadline, opportunity to feature in a story, or ongoing work that needs to be done. Secondly, it is extremely important for managing my day-to-day activities, on-going activities (like reviews and influencers) and new projects that present themselves.
It’s important to be mindful of time that others may spend on reading your emails. Therefore, ensuring communication is clear and concise. In my journey so far, learning to do so has been a focus for me. From managing relationships with journalist or influencers, to speaking to colleagues internally, it’s so important for me to be clear to make sure there is no misunderstanding, and the teams are aligned with everything going on in the world of PR.
Having strong relationships is key in PR. Whether it’s people inside the business, media/journalists, or influencers, having contacts that we can always rely on is ideal. Established connections can help us when needed and we can support them when they need it. We’ve been lucky enough to build a few such relationships with the media. I have leant that these relationships, like any other, are not built overnight. It takes a lot of work, meetings perhaps even going for lunch with a couple of journalists to further build these relationships, and also being around to give the journalist any information they need on the company or products. There is no one size fits all approach, and it is always great to cement a relationship in person, rather than over email!