- Philips creates #Huetown in the heart of Newtown
- Philips takes personalised connected lighting for the home outdoors in Sydney suburb
Sydney, AUSTRALIA – The heart of Sydney’s arts and entertainment precinct, Newtown, will be home to an experiential activation by Philips, showcasing Philips Hue – a web-enabled LED connected lighting system for the home - called #Huetown to demonstrate how lighting can change people’s experiences.
Situated at the Newtown bus interchange on Enmore Road, a bus shelter will be transformed into #Huetown - a dynamic, interactive light and sound experience that synchronises 24 Wi-Fi connected Hue globes with a selection of music styles.
Through an interactive panel display, #Huetown visitors, on the go or commuting home, can easily select their preferred music choice from six different genres representing some of Sydney’s landmarks and witness #Huetown create an immersive light and sound user experience that will delight and inspire.
Michelle Drummond, Consumer Marketing Manager at Philips commented: “Our homes have changed radically over the past century. So too has the lighting technology in our homes. #Huetown uses Philips Hue to engage commuters in a dynamic light and sound experience that showcases the connectivity of the product, pushing the boundaries of how light can be used. #Huetown will inspire ideas for how Philips Hue can connect to your home to enhance a space, heighten a mood or simply ease day to day life, like never before.”
“Outdoor media has always encouraged innovative ideas and creative use of space. With the recent improvements in tech, that gave us the perfect way to show off the connectivity of the Hue system in an outdoor setting in an area that is well-connected. Using a bus stop provided the perfect framework for us to house and encourage participation with #Huetown,” said Penny Dixon, managing director, iris Sydney.
To maximise engagement with the vibrant Newtown community for the duration of the campaign, Philips has engaged local businesses including King Street Theatre, Dendy Newtown and The Vanguard as #Huetown ambassadors who will share the Hue experience with their patrons.
And, as a thank you to the Newtown community for use of the bus stop for the campaign, Philips will donate the Hue products used in the #Huetown activation to local community groups.
Philips #Huetown at Enmore Road Near King Street (Stop ID: 204243) will be live from June 2 – June 14, 2015.
For further information on Philips Hue visit www.meethue.com, or interact with #Huetown on Facebook, twitter or Instragram.