Expanding in West Sumatra, Philips Home Lighting Store Brings Innovative Home and Business Lighting Solutions to Padang.

November 15, 2015

Padang, Indonesia – Philips Lighting Indonesia, leader in the lighting industry, opens its fifth store in Sumatera and brings its lighting solutions closer to the people of Padang, West Sumatera. Featuring a one-stop-shopping experience and expert advice on Philips home and business lighting solutions, Philips Lighting stays committed to being present in major cities across the country.

 

The capital city of West Sumatera, Padang is also the fifth largest city in Sumatera after Medan, Batam, Palembang and Pekanbaru. With economic growth reaching 0,20%[1] per year in retail and tourism, the city has attracted major property developers to invest more in the area. “We see Padang as one of the fastest growing cities in Indonesia with flourishing property developments.  Philips sees a big opportunity to bring lighting solutions closer to the consumer here,” said Chandra Vaidyanathan, Senior Vice President & Country Manager for Philips Lighting Indonesia.

 

In this gallery, Philips implements a clean, attractive and modern appearance. As well as using simple colors as background, the display areas neatly arrange the various lighting fixtures by function and application, making it easier for residential or commercial customers to visualize the many innovative possibilities Philips offers. Customers can also consult directly with lighting experts about which products provide the best solutions to their needs by bringing in their basic lighting plans or blueprints for consultation and recommendations.

 

The Philips Home Lighting Store has more than 200 product variants available in a wide variety of styles and designs to inspire the customers, from homeowners who are looking to improve the atmosphere in their homes, to business-owners hoping to enhance their facilities, all through innovative lighting solutions. Most of the product variants are compatible or integrated with LED; known for its benefits of energy saving, cost efficiency that significantly reduced electricity consumption and therefore lower the electricity bill, and environmental friendly. Converting to LED lighting may help the city of Padang who has been experiencing blackouts regularly until the end of the year[2].

 

“People now realize how lighting plays an important role in their home or offices. And in this economic situation, they need lighting that not only illuminating and beautifying a space, blending harmoniously with both exterior and interior decoration, but also saving on electricity consumption,” explains Chandra. “At Philips, we continue to transform the way we use light to personalize our spaces and bring different experiences to each room.”

 

This is the 28th Philips Home Lighting Store in Indonesia and it is a part of Philips’ expansion efforts that aim to reach out to customer in big cities around archipelago. In Sumatera itself Philips has opened Home Lighting Stores in Medan, Palembang, Pekanbaru and in Batam, just a month ago. In Padang, partnering with PT Sejati Unggul Persada, the 1,5 storey and 75sqm in size Philips Home Lighting Store is located at Jalan Pondok No.139, Kampung Pondok, Padang Barat.

 

Philips has been awarded Top Brand Award 2015 in the Energy Saving Lamp category by Majalah Marketing and Frontier Consulting Group. For more info on Philips Lighting, like us on Facebook www.facebook.com/PhilipsLightingIndonesia or follow us on Twitter @Philips_ID, or contact Philips Care 0800-10-LAMPU (52678).



 

[1] Hariansinggalang.co.id, “Ekonomi Kota Padang Terus Meningkat dalam 4 Tahun Terakhir”, August 9, 2015.

[2] Padangmedia.com, “Pemadaman Listrik Bergilir Diperkirakan Hingga Akhir Tahun”, October 27, 2015

For more information, please contact:

Niken Suryo Sofyan

Corporate Communications Manager, PT Philips Indonesia

Tel: +62 21 2965 1333

E-mail: niken.suryo.sofyan@signify.com

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 106,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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