First Philips Home Lighting Store Opens in Central Java

September 28, 2013

Semarang, Indonesia – Royal Philips (NYSE: PHG, AEX: PHIA), a global company that strives to bring meaningful innovation opens its first Philips Home Lighting Store in Semarang today. This gallery showcases the lighting innovations adapted to life in Central Java.


"Semarang is one of the fast growing cities in Indonesia. Residents are starting to realize the importance of self-expression. Therefore, we are really proud to open the first Philips Home Lighting Store in this city. We hope our range of lighting innovations will inspire as well as help apply innovative lighting in their homes," explains Ryan Tirta Yudistira, Head of Marketing Lighting, PT Philips Indonesia.

 

Occupying a 140 square-meter area on the ground floor, the gallery exhibits Philips complete and integrated lighting solutions. In all Philips lighting stores (eleven in total) Philips offers:  decorative lamp collections in many styles: classic, contemporary or modern; visitors the chance to explore and experience how lighting works; and the guidance and know-how needed about products and and home design. Philips takes customers on a journey faciliatated by expert staff of themed lighting for each room of the house..


Alvin Kurniawan, ST, MBA of PT Lumen Sakti Mandiri and partner at Philips Home Lighting Store in Semarang expressed his enthusiasm for the partnership: "We are proud to be have partnered with Philips in establishing the Philips Home Lighting Store in Semarang. We hope this gallery will give the people of Central Java the best choice for lighting solutions."

 

In parallel to the Home Lighting Store in Semarang, Philips also introduces its newest decorative lighting collection Vibrant Creativity. Indah Suzanti, Product Manager, Consumer Luminaire, PT Philips Indonesia said, "Our collection is addressed to consumers who are open-minded, curious and creative: those who want to express their individuality through the use of un-conventional materials, unusual designs and vibrant colors."

 

The Philips Home Lighting Store located on Jalan MT Haryono 476, Semarang is an addition to thethe presence of Philips Home Lighting in Indonesia.  Philips already has 11 stores in Indonesia, including those in  Jakarta (Buncit, Gading Serpong, Kenari, Fatmawati), Depok, Bogor, Bandung, Surabaya, Medan and Bali.

"Semarang is one of the fast growing cities in Indonesia. Residents are starting to realize the importance of self-expression. Therefore, we are really proud to open the first Philips Home Lighting Store in this city. We hope our range of lighting innovations will inspire as well as help apply innovative lighting in their homes," explains Ryan Tirta Yudistira, Head of Marketing Lighting, PT Philips Indonesia

For further information please contact:

Chandra Hadisumarto
Account Manager, Prisma Public Relations
Tel. +62 21 8303322 
E-mail: chandra@prismapr.co.id

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 114,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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