Opening the 4th Branded Store, Philips Provides the Ultimate Home Lighting Solution for Valuable Consumers


To be more accessible to its consumers, Philips opens a one-stop lighting shop at Plaza Kenari Mas

May 3, 2012

 

    Jakarta, Indonesia - Royal Philips Electronics( NYSE: PHG, AEX: PHI) has officially opened another lighting branded store in Indonesia at PLAZA KENARI MAS, an area widely known as the go to place for consumers seeking to purchase any types of lighting products and home equipment. The Kenari store is Philips’ fourth lighting branded store in Indonesia, with additional stores planned to open this year.

 

As the leading company in the lighting industry, Philips is transforming from a manufacturer of bulbs and components to an end-user and consumer oriented comprehensive lighting solution provider by introducing a wide range of new technologies, products and services that address both current and new uses of light.

 

“With the fast growth of Indonesian economy and urbanization in recent years, more and more people hope to have a much healthier and more comfortable living space to express their own taste and personality. The development of real estate and home decoration brings great potential for home lighting industry. Philips is dedicated to the home lighting market in Indonesia through providing meaningful innovations to meet the needs of local consumers,” says Robert Fletcher, President Director of PT. Philips Indonesia at the inauguration of Philips Kenari Store today.      

 

To prepare homes for the future, Philips provides LED lighting technology that allows home owners to light up their homes in multiple ways to reflect their personalities, moods and functional needs. “As my wife and I are currently building a new house, we are ecstatic to hear that Philips has opened the Kenari store for consumers like us who are keen to utilize the latest lighting innovations that are green, sustainable and able to create an aesthetically pleasing ambiance,” states Rifat Sungkar.

 

      “Kenari branded store is not just a straight forward lighting store; rather, it is a boutique lighting gallery which was built with a concept of "Home Lighting Experience" in mind. Philips home lighting product lines are displayed to simulate real home environment. At the store, consumers are encouraged to get inspired by the thematic rooms and provided with consultations on lighting solutions, and information regarding the many benefits of Philips lighting products including energy efficiency and being environmentally friendly,” explains Ryan Tirta Yudhistira, Head of Country Marketing at Philips Lighting Indonesia.

 

 

The store is divided into various rooms designed with different themes, paying attention to details such as having toys in the “children’s bedroom” or displaying a rice cooker in the “pantry”. All rooms are equipped with different types of Philips lighting, to suit lighting required for different activities in the house and to create distinct impressions for each room. There is also a “creative lounge” where customers can meet with their friends, colleagues, and even clients to discuss about best lighting solutions in an environment that is cozy and relaxed.      

 

“We highly value our consumers and are constantly doing our best to provide the ultimate home lighting solution such as this new one-stop lighting shop at Plaza Kenari Mas. At Philips, we want to simply enhance life with lights,” ends Robert Fletcher.

For more information, please contact:

Utari Mahavira, Fleishman-Hillard Indonesia
Mobile: +62-813-80577193
E-mail: Utari.Mahavira@fleishman.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

 

In November 2011, Philips launched The ‘+’ Project program, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The ‘+’ Project is focused on improving the quality of urban living by helping to build livable cities, promote healthy living and work towards healthcare systems that are affordable and accessible. It combines the expertise from Philips’ business sectors and the company’s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people’s lives across the region. The scope of this program covers the ASEAN countries, Australia and New Zealand and Korea.

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