"Mivida” First Eco-Friendly Fully Integrated Development in Cairo

    Emaar Misr appoints Philips to supply s
    olar street lights in Mivida

    September 30, 2013

    CAIRO - Under the auspices of Eng. Ibrahim Mahlab, Minister of Housing, Utilities and New Urban Communities, and as part of Emaar Misr’s commitment to environmental stewardship and nature conservation in all its projects, the company has entered into contract with Philips to apply its innovative Solar-Powered LED street lighting solution in Mivida the fully integrated community located next to the AUC campus in New Cairo. This pioneering initiative is dedicated to minimizing carbon dioxide emissions, improving energy efficiency and promoting the concept of sustainability. 

    Mr. Mohamed El Dahan, CEO of Emaar Misr, said “the 1st phase of the project, which has already begun, is scheduled to be completed in conjunction with the Mivida homes upcoming delivery, where hundreds of lamp posts will be installed covering an area of 17.6 km ".

    He emphasized, “This contract is a tangible step toward fulfilling the company’s futuristic vision, while helping achieve the government energy management initiative through reducing electricity consumption and advancing the use of renewable energy sources to improve energy and overall quality of life.”

    Emaar Misr continues to set the bar for sustainable communities through adopting the world’s latest technology methods in order to build green communities for our savvy homebuyers who will enjoy a safe, healthy and greener lifestyle. This strategic endeavor is clearly manifested in Mivida, the first ecologically friendly and energy-efficient development of its kind in Egypt. With extra emphasis on “green”, Mivida has been meticulously planned to create the perfect balance between buildings and lush landscapes which constitute 80% of the development.

    Mivida has succeeded in creating a unique community that offers a combination of luxury living and sustainability through employing the most sophisticated satellite-controlled irrigation system which uses satellite weather station data, such as humidity, wind and cloud conditions to calculate exactly how much water the plant needs to replace lost moisture, which effectively reduces water. Mivida, serving as a model for all future residential developments throughout Egypt, reflects the Community Management methodology of Emaar which ensures the upkeep of the communities after delivery, including maintenance of public facilities, properties and landscapes, as well as 24 hour security services.

    Mr. Tamer Abu El Ghar, GM of Philips commented “Philips has developed a breakthrough in Solar powered LED Road Lighting which offers reliable, efficient and cost effective lighting solutions. It’s very exciting to have the opportunity to apply our expertise in renewable and sustainable energy technologies toward such a unique development which will revolutionize the way future residential developments are constructed”.

    Just minutes away from the American University Campus in New Cairo, Mivida is a meticulously planned 860-acre fully integrated community featuring a harmonious mix of residences as well as commercial and leisure facilities that will guarantee its residents a hassle-free lifestyle. Mivida fuses the serenity of lush environment and suburban living with the vibrancy of urban living hosting a spectrum of world class amenities including international educational and healthcare facilities, a business park, thriving hotels and boulevard style shopping in a bustling town center. With all these elements combined; Mivida is the place where life truly comes together.

    About Emaar Misr:


    Emaar Misr for Development S.A.E is the wholly owned subsidiary of the UAE-based Emaar Properties PJSC, a global property developer. Emaar Misr is one of the largest foreign direct investor in Egypt’s real estate sector with 53 billion Egyptian pounds investment portfolio. Emaar has identified Egypt as a key market for growth, and has announced four key projects: Uptown Cairo; Marassi, a 1,544-acre tourist and residential destination at Sidi Abdul Rahman; the Mivida residential community located at the fifth district; and the commercial cum residential development on the Cairo – Alexandria desert road, which also features the largest outdoor shopping and entertainment destinations in the country, Cairo Gate.

    About Royal Philips:

    Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at”