Philips Hue lights the way for connected lighting for the home

Philips expands Hue reach to wider Australia through Harvey Norman

May 29, 2014

Sydney, Australia – Royal Philips, (NYSE: PHG; AEX: PHIA), the global leader in Lighting, has announced that from May 30 Philips Hue will be available through 100 Harvey Norman stores nationally. This poplular connected lighting system for the home allows consumers to personalise their home lighting experience using their smartphone or tablet. They can tune the high quality light to any shade of white and create amazing light experiences, choosing from 16 million colours and accessing more than 120 apps developed by third parties.

Harvey Norman will stock the Philips Hue starter pack (RRP $249) and individual Hue bulbs (RRP $69). The starter pack includes three Hue LED light bulbs that simply screw into existing lamps, and a bridge that plugs into a home Wi-Fi router.

"Philips Hue has introduced Australians to a completely different way of engaging and interacting with light in their own homes," said Rob Fletcher, General Manager of Philips Lighting Australia and New Zealand. "Australian consumers have embraced Philips Hue, and our new national distribution agreement with Harvey Norman reflects the product’s broad consumer appeal and amplifies the possibilities for consumers to create their own colourful personal lighting experiences and interact with LED light in ways undreamt of only a few years ago."

Philips Hue allows consumers to create lighting experiences for daily, personal and extraordinary moments. They can tune the bright white light for day in day out tasks, such as cooking or reading. Using colored lighting, consumers can create light that enhance a personal experience, from reliving a memory to using an app that sync Hue to music for a disco ambiance. Philips Hue also allows for the extraordinary, the immersive moments. Light that gets you into a movie, flash when your favourite team scores a goal and apps that simulate a fireworks show are just a few examples.

The Hue app is available for iOS and Android, with the most recent app update featuring location-based functionalities and productivity tools such as alarms and timers.

"This announcement marks an important milestone for Philips Hue in this market. As the global leader in LED lighting, we will look to to making our products even more widely accessible through our distribution across Australia," said Rob Fletcher. "Philips Hue is bringing the many benefits of connected lighting to Australian households, and we will continue to introduce more products into the Philips Hue ecosystem, including ‘Friends of Hue’ later this year."

Philips Hue was launched in Australia in May 2013 in an exclusive arrangement with Apple through its 20 local stores as well as online. The distribution expansion now means Australian consumers can purchase Philips Hue online and offline at one of 120 locations across the country.

For more information about Philips hue, visit www.philips-hue.com.

Product information:

The Philips Hue starter pack includes:

3 hue light bulbs of 600 Im @ 4000K (40Watt equivalent)
Each hue light bulb covers nearly all shades of white, from warm white light to cool white light, and a wide variety of colours. Each hue light bulb uses 79% less power than a traditional Philips light bulb
A hue bridge to easily set up your lighting network
A power supply for the hue bridge
A LAN cable to connect the hue bridge to your router
A download instruction for the app
Note: the hue introduction pack can be enlarged extended with up to 50 individual hue bulbs
RRP: AU$249

The Philips Hue bulb individual pack includes:

1 hue light bulb of 600 Im @ 4000K (40Watt equivalent)
NB: the individual hue bulb is an extension of the hue introduction pack; you need the hue introduction pack and its hue bridge (sold separately) to operate this individual hue bulb
You can connect 50 hue individual bulbs to the hue bridge
RRP: AU$69

Philips Hue allows you to:

Tune nearly all shades of white, from warm to cold color temperatures and any one of 16 million colours
Save your favorite light scenes for each room or time of day and recall them in an instant
Use any photo on your smart phone and devices as a colour palette to paint your room with light and bring your memories back to life
Tune white light from warm candlelight to vibrant, cool white light
Create ambience or complement your decor with the colours of the rainbow
Control and monitor your lights remotely when not at home for security and peace of mind
Set timers to help manage your daily routine
Let light wake you up refreshed or help your loved ones fall asleep

For further information, please contact:

Albertine Schor
Philips Australia and New Zealand
Tel: +61 2 9947 0040/ +61 427 915 643
E-mail: albertine.schor@signify.com

Michelle Sung
Philips Lighting
Tel: +61 2 9947 0000
Email: michelle.sung@signify.com

.

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 112,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

.