Philips believes the future of light in the UAE is digital and it is bright


ESMA announcement opens the door to a new more inspiring era of lighting

February 18,2014

Dubai, United Arab Emirates – Philips, the world’s leader in lighting is proud to support the announcement of the Di (ESMA) on its indoor lighting standard, because moving to the digital technologies in lighting will positively impact people’s lives. Named last week as one of the Top 50 Most Innovative Companies by Forbes Magazines, Philips believes that adopting more energy efficient lighting solutions such as LED technology will not only help save the environment, it will also allow people to create inspiring environments that can improve lives.

 

"We are at the forefront of a digital revolution in lighting. At Philips, our commitment is not only to create a healthier and more sustainable world, but also to create breakthrough innovations that will change how people think about light," said Rami Hajjar, General Manager Philips Lighting Middle East. "The Government has taken a great step to help provide greater energy efficiency for all in the UAE and we would like to help make that change even more exciting."

 

Philips has pioneered many of the key breakthroughs in lighting over the past 121 years, beginning with the traditional light bulb, and is now ready to help the UAE transform into an intelligent lighting nation. There are a full range of replacements available to consumers including: halogen, compact fluorescent and LED which are all retrofit solutions for current lighting fixtures, including candles for chandeliers which are popular in the UAE.

 

"While light is fundamental to life and living, many of us take light for granted. When you come home, you normally switch on the light, dim it and switch it off. Imagine being able to set the color or a range of colors in each room of your house depending on your mood," said Hajjar. "Better yet, the Philips LED bulb has up to 15 years in lifespan, giving home owners a long-lasting peace of mind."

 

Latest LED Lighting Innovations 

Over the past few years Philips had announced a number of key lighting innovations that will help people make an easy transition from the traditional light bulb to digital lighting. A leading example is the Philips Hue, the world’s smartest web-enabled LED home lighting system. Philips hue allows you to create and control the light using your smartphone or tablet from anywhere.

*Philips Hue will be available in the 2nd Half of 2014 in the UAE. 

 

Also last year, Philips introduced the Disney range of LED luminaires for children combining Disney’s beloved characters to harness the power of light to make children’s bedrooms a more imaginative place for them to read, play and sleep. The Philips Disney range includes night lights, story lights and bedside candles from popular characters Mickey and Minnie Mouse, Monsters Inc., Cars, Planes, Ariel and Princess.

*Philips Disney will be available in the 2nd Half of 2014 in the UAE.

 

For a simple switch, Philips has also introduced a 60W replacement in warm white, to replace the most common light bulb in UAE homes. The 9.5W LED bulb provides up to 85% energy savings for the user and emits a pleasant bright light for multiple uses in the home. The Philips LED will last up to 15 years during normal use.
*Philips LED 9.5W is available in the UAE now.

 

To learn more about how to choose the best lighting for your needs:
http://www.mea.philips.com/e/lighting-makeover/how-tos-overview.html

For further information, please contact:

Sarah Campbell 
Philips Middle East 
Tel: +971 551003806
E-mail: sarah.campbell@signify.com 

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About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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